LinkedIn: should links be put in comments or in posts?
LinkedIn is the professional social network par excellence. Even if some people have recently made a comparison between Facebook and LinkedIn, because many are those who post everything and anything, LinkedIn remains an essential platform to find a job and business opportunities! LinkedIn makes it possible to create content on a daily basis and to interact with hundreds, thousands of people on a daily basis. Many people create daily posts to share news about their company, their news, or even more global news. The question comes up regularly on how to communicate on LinkedIn: where to place a link on LinkedIn? Should I add a link directly in the post or in the comments? Indeed, there are rumors that LinkedIn would punish posts that indicate “link in comments”. Several studies, such as that of , show that posts with a comment link get three times the reach of those with the link included in the post . In order to ...