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Showing posts from December, 2020

LinkedIn: should links be put in comments or in posts?

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      LinkedIn is the professional social network par excellence. Even if some people have recently made a comparison between Facebook and LinkedIn, because many are those who post everything and anything, LinkedIn remains an essential platform to find a job and business opportunities! LinkedIn makes it possible to create content on a daily basis and to interact with hundreds, thousands of people on a daily basis. Many people create daily posts to share news about their company, their news, or even more global news. The question comes up regularly on how to communicate on LinkedIn: where to place a link on LinkedIn? Should I add a link directly in the post or in the comments? Indeed, there are rumors that LinkedIn would punish posts that indicate “link in comments”. Several studies, such as that of , show that  posts with a comment link get three times the reach of those with the link included in the post . In order to ...

How to set up Instagram Shopping in 3 steps?

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      Instagram has become a real e-commerce channel . The social network dedicated to photography certainly makes it possible to highlight collaborations, products, behind the scenes, but it is now used to sell!!  Shopping features have been developed on the social network, we can mention:  Shopping tags in stories, on newsfeed posts, and more recently in Reels . More recently and following an overhaul of the reception,  Shopping has been offered a dedicated tab , allowing you to browse the shops, collections or even discover brands.   SEO Consultant in Lahore In short, no need to say more to understand that if you are a brand with high potential on Instagram, it is essential to use Instagram Shopping. In this guide, we are going to tell you how to easily set up Instagram Shopping in just 3 steps. A a quick overview of Instagram Shopping If Instagram Shopping is not for you, it is simply  a mobile Instagram storefront ...

When to Do a Website Redesign?

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Redesigning a website involves  drastically changing its structure and appearance, while usually adding new features . Whether structural, visual, or functional, an overhaul is often essential to  cope with changes in the web  or the  behavior of Internet users . But when is it really necessary to redesign a website? To add new features Whatever your industry, it is quite possible that you want to improve your website by integrating new features. This is an excellent way to retain your visitors by offering them an  optimized user experience  and to  effectively develop your business . If you are the head of a restaurant or bed and breakfast, it may for example be relevant to offer your prospects the possibility of booking directly online. The addition of such a feature can therefore be done as part of a redesign. In addition to the functionalities intended for your visitors, an overhaul can also allow you to integrate tools ...

10 Word Press Mistakes

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  Word Press is now the most used CMS around the world . It offers countless features and customization possibilities to website owners. However, the dream can very quickly turn into a nightmare if you are lacking vigilance on certain points. Discover the 10 most common mistakes you shouldn't make in Word Press . 1. Do not save your site on a regular basis On a daily basis, your Word Press site can be exposed to various dangers, with the main risk of a partial or total loss of your content. Whether for example when updating the CMS or a plugin, or when making changes to your theme, improper handling can quickly lead to such a disaster. Also , keep in mind that your website can be hacked at any time. To face these problems and develop your business with confidence, it is therefore in your best interest to back up your Word Press site files regularly . In the event of an incident, you have the assurance of being able to recover all of your content to put it back online quickly. Note...