LinkedIn: should links be put in comments or in posts?

 

 

 

LinkedIn is the professional social network par excellence. Even if some people have recently made a comparison between Facebook and LinkedIn, because many are those who post everything and anything, LinkedIn remains an essential platform to find a job and business opportunities!

LinkedIn makes it possible to create content on a daily basis and to interact with hundreds, thousands of people on a daily basis. Many people create daily posts to share news about their company, their news, or even more global news.

The question comes up regularly on how to communicate on LinkedIn: where to place a link on LinkedIn? Should I add a link directly in the post or in the comments? Indeed, there are rumors that LinkedIn would punish posts that indicate “link in comments”. Several studies, such as that of, show that posts with a comment link get three times the reach of those with the link included in the post.

In order to be sure of the answer, a small survey conducted to determine which location was the most interesting for links on LinkedIn: in comments or in posts.  A laboratory in the United States that examines the functioning of social networks and the main myths around platforms, with a lot of statistics and different experiences. SEO Trainer in Lahore

The possibilities of posts on LinkedIn

As we said above, on LinkedIn, there are two schools.

Like La Poste, some will put the link directly in the post.

Others will prefer to include the call to action link at the end of their post. As in the post below, the podcast link to listen to is in the comments.

Is it more interesting to put a link in a post or in comments on LinkedIn?

As the examples above show, there are two schools of how to link on LinkedIn”. Let's find out via the survey conducted by a Social Media Lab if this is the right method to implement! Two LinkedIn accounts were used to carry out the experiment. 12 posts were posted on each page: 6 posts with a link in comments and 6 posts with the link in the publication.

Post with a link directly in the post

Post with the link in the bio

Results. Impressions on posts with a comment link were 169.29% higher. However, the number of likes and shares on the posts with the link in comments were lower.

Finally, the last KPI to take into account: the number of clicks on the post. This indicator is more important on posts with a link in comments. This is logical because the opening of comments is counted as a click on the publication. It is therefore more complicated to identify the precise number of clicks on the link. To identify the exact number of clicks on the link, consider using a tracked link.

Conclusion

As pointed out by several studies, but also by the experiment conducted by the Social Media Lab, it seems more interesting to insert a link in comments on a LinkedIn publication. Engagement, however, doesn't keep up with growth in impressions. It should be remembered that the number of post impressions and engagement also varies depending on the type of posts published on LinkedIn. A bit like on Facebook, LinkedIn surely promotes content that allows you to stay on the platform longer, rather than leaving it.

Our advice? Do not hesitate to use the technique of “link in comments” on your posts. And to test, remember to alternate between links in comments and links directly in the post. You will be able to make up your own mind on the issue and adapt your strategy. For further information https://www.networkstrend.com/seo-trainer-in-lahore/