How long should the SEO text or article on the site be?

 

The length of SEO text is one of the factors influencing the appearance of an article at the top of Google, its relevance by users, and its effectiveness. To some extent, the conversion of the site (if you are engaged in content marketing or place selling materials on a resource) also depends on how many texts users read, if not thoughtfully and to the end, then at least diagonally, glancing over subheadings and lists.SEO Trainer in Lahore

 

SEO copywriting is a genre in which both long reads (huge texts) and cards (product labels that provide information about a product or service in a readable form and are often written in a “selling” manner) are equally in demand.

 

Many SEO-specialists assure that the time of large texts, popular at the stage of development of Internet sales, is over. Others boldly work with voluminous content, based on the fact that long reads are more actively ranked in the TOP.

 

Where is the "golden mean"? We may surprise you, but she's not there. The user's interest in long-term useful SEO text will not fade away if he realizes on the fly that the article solves his problems. The exact answer regarding each specific SEO text can be obtained using the formula for calculating the desired length.

 

The figuratively demanded length of the text can be formulated as follows: it should correspond to the depth of the user's interest and maximally reveal the question, and the key entries should be placed in the text so that the search engine will accurately suggest the desired article to the user.

We take into account common sense when writing SEO text: a product label should not artificially turn into a long read due to unnecessary information. Plus, high water content and spamming will push your text down the SERP.

The user's interest in the long text is also influenced by his subjective situation: a person purchasing for the first time in a new area for him will probably read more than one expert opinion and a long-time an adherent of the product will only be interested in prices and assortment, skimming through the catalogs of different sellers. In the first case, you need to act as an expert in the industry, in the second - to convince yourself of your advantages by engaging the user.

SEO copywriting: matching text length to user interest

So how long should your SEO text be? The length of the SEO text is measured in symbols (these include letters, numbers, punctuation marks, and spaces between them).

 

We have already said that the search engine "sees" texts of any length. But how do these or those get to the TOP, to the first page of search engine results? Only users collecting the maximum of specific information will get to the second and, especially, to the third page.

The secret to showing SEO text, both long read, and flashcards, is simple. First of all, the relevance of the query is triggered, in simple language, the presence of key queries in the text, which are contained in the custom formulation specified in the search string. The more word forms you find in your text that match the user's request, the closer to the top of the list of links provided by Google your text will be. It is important that the article covers as many needs as possible, answers possible questions of the visitor, and solves specific problems.

 

But there are pitfalls here, which cannot be ignored.

 

First of all the concept of over spam, when the number of keywords in the SEO text is absurdly large and does not correspond to the length of the text.

In addition to the fact that the presence of keys in each sentence prevents the user from grasping the meaning of the text, difficulties will arise when ranking the text: the search engine may reject the text because of over spam.

 

Secondly, the abundance of keys that are contrary to common sense undermines the credibility of the resource, and this is taken into account by modern professional SEO copywriting. In other words, the wording “SEO texts are written for search engines” has changed today. SEO texts are written for people today. User behavior on the page is one of the main ranking factors that can no longer be ignored.

And thirdly. It is very important that the length of the SEO text corresponds to its subject matter and fully discloses the issue. For example, a person who has purchased a land plot for building a house will read long review articles about modern materials for roofing and insulation, but a user who asked just to buy new eco-friendly linen is unlikely to read a text of 25 thousand characters. Simply put, the more serious the topic, the more boldly you can post voluminous articles on the site.

SEO text length guidelines

The first positions of search results are usually pages with voluminous content that combines text, graphics, audio and video, 3D.

•             The best ranking of SEO texts provides a length of 2 thousand characters or more.

•             Short texts (cards, product labels) can get into the TOP, provided that their starting keys (heading, the beginning of the first sentence) completely match the user request.

•             The more “water” in the text (its amount is shown by such verification tools as text.ru, these are numerous introductory words and intermediate information “about nothing”) and the higher the rate of spamming, the lower the content will be in the Google search results. The page may not be indexed at all.

•             Huge SEO texts devoid of usefulness will not make it to the TOP. •          100% uniqueness of SEO text is desirable.

Articles Google Loves, or Five Readable SEO Text Lengths

We have already said that a user interested in the topic is ready to carefully read a number of voluminous examinations and reviews. But the same user can go to the site and immediately exit when he sees a dull "brick" of text.

According to the results of global research, the content of the following volumes is well ranked:

•             SEO texts from 2 to 5 thousand characters, if they are announcements of new products, model line reviews, etc.

•             From 5 to 10 thousand characters, if these are “abstracts” of specialized specific analytical materials;

•             From 10 to 15 thousand characters - analytical materials, step-by-step guides, instructions;

•             From 15 to 20 thousand characters and more – long reads.

The popularity of short articles and long texts is also influenced by the reading tool: it is clear that the user will rather read small material from a mobile device. a huge number of smartphone owners repost the text without having read it to the end, but after making sure of its usefulness.

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How to calculate SEO text length

User interest is a criterion for the relevance of your content. An interesting and useful person will certainly read to the end, for a quick search for a product he will limit himself to a short post (for example, short stories on social networks are popular).

Remember that even a very interesting (and useful) long read should be well packaged: have subheadings, lists, illustrations, and other content formats.

You can calculate the optimal length of the material using the following algorithm.

1.            Analyze the content of competitors whose sites are in the TOP. It is convenient to do this with the help of the "Mega-index", by selecting the "Text analysis" position in the internal optimization section, indicating your region and base keys. The service will show a selection of 10 sites from the TOP with average parameters for the length of articles and their titles, as well as the number of keys.

2.            If you need a deeper semantic analysis of your competitors' content, you can use the Advego or Text.ru tools. Ask your keys in the search engine (you can also work with Yandex and Google) and copy the texts of the first 10 sites. Next, you just need to read these texts, correlate their volume, the number of keys, and synthesize your own text. As a rule, the requirement for your SEO copy in this case is larger and more complete than for others. It is important that the user finds all the necessary information in your article.

SEO copywriting is a genre whose rules are constantly changing. And here, when working on content, it is important to monitor readers 'reviews, competitors' content. Contact https://www.networkstrend.com/seo-trainer-in-lahore/